Contractors often downplay marketing efforts and instead rely on word-of-mouth connections, but a few simple steps can help find new clients, says a construction branding expert.
Your potential clients are inundated with choices, so if your brand lacks a distinctive story, you’ll struggle to stand out.
A brand story goes beyond the basics of what you do and illustrates why you do it, how you do it, and the impact it has on your clients and the world at large. It’s your opportunity to give your brand a personality, infuse it with your values, and create a deeper connection with your audience. Morehttps://www.constructiondive.com/news/tips-build-your-brand-construction/698836/
