Category Archives: Business Development

How to win without being the low bidder

This is a good article.  although it has a construction contractor focus, the principles can be applied to any industry. “But all this customer cares about is low price!” We hear this line daily as a defense of longheld beliefs that their darned customers just don’t care about value over price. Here’s a new belief […]

8 ways to build your brand

Contractors often downplay marketing efforts and instead rely on word-of-mouth connections, but a few simple steps can help find new clients, says a construction branding expert. Your potential clients are inundated with choices, so if your brand lacks a distinctive story, you’ll struggle to stand out. A brand story goes beyond the basics of what […]